This should get interesting!
---Adam
This should get interesting!
---Adam
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And for a huge number. Good for them.
'. . . we have decided to partner with a great company who knows how to scale and reach vast audiences. Hearst Communications needs no introduction, being the owner of hundreds of successful companies and a long-game approach in everything from data to TV to advertising. They own some of our all-time favorite magazines in Road & Track, Car and Driver, and Autoweek. By tapping in to their engineering and operational capabilities, we will add new features and deliver our services faster. In short, we will maintain all the best parts of BaT while fortifying our product and gaining access to vast new audiences . . .'
https://bringatrailer.com/2020/06/25...-autos-family/
............
Honestly, I surprised RM Sotheby or one of the other auction houses didn’t snap them up a lot earlier. Or even Hagerty.
Good on them. I imagine the caps on commissions and the cost to advertise will all change upwards shortly.
Early 911S Registry # 2395
1973 Porsche 911S in ivory white 5sp MT
2015 Porsche Macan S in agate grey 7sp PDK
We can only hope that Hearst does not ruin BAT like they did with Road & Track and Car and Driverby directing their new product to the less intelligent members of the audience. In their headlong effort to "appeal." Hearst has made both magazines unreadable.
Good for them. BaT was a great idea and capitalized (literally) on the opening in the market created by the weakness of the ebay platform.
I find that usually when large corporations buy innovative 'start-ups' there is a mis-match in culture, and the corporate one wins out.
It would be a shame if BAT changes in any way and I always shudder when such market consolidation takes place.
Kudos to the founders though for having the vision and executing it so well... enjoy the $$$s!
1966 911 Coupe - Slate Grey - 304598 - still in restoration!
Member #1616
I would love to hear the argument that this acquisition somehow helps BaT.
R&T is listless, Hearst is dead on the growth/idea front.
Seems like an awkward combo.
I'm happy if the BaT guys get paid out but wonder if the grass roots, boot strappy feel of BaT changes not for the better.
Let's hope not!